Packaging
Packaging encompasses a variety of roles; and my strengths lie in finding a comprehensive approach to packaging design. For the clients listed below, I managed art direction, layout design, icon and asset development, and directly collaborated with printers. My role involved overseeing the entire project from concept to completion, ensuring that every aspect was executed to the highest standard.
For Culture Kitchn I was tasked with developing a brand logo, and labels for a startup, minority owned small batch kombucha brand. By utilizing an airy design and clean esthetic, I developed a series that evokes the flavor profiles and background of the company and it’s founders. The logo itself was made to be an evergreen simplistic logo that draws influence from the tea leaf which is used in the fermentation process of making kombucha.
