Social media is a ravenous beast, and I’ve tackled its diverse appetites with flair. Targeting Gen Z for JanSport and the Millennial crowd for EagleCreek, I navigated their shifting tastes with creative agility. My role spanned concept development, set design, photoshoots, post-editing, GIF creation, and color correction to ensure products were showcased in their best light. Oh, and by the way… yes that is me rocking the Bigfoot look!